For anyone that has children or has spent any amount of time around them, “why” is the most dreaded word in the English language. Every two seconds they ask “why”. My daughter drove me crazy with that word when she was little (and still does today, though these days I think she does it on purpose). Why is the sky blue? Why do you work? Why is it bedtime? Why do you have no hair? And on, and on, forever! I got so frustrated I started answering “because!” Why – because – why – because – but, why – because! Until I had to leave the room.
Why do children do that? Curiosity. It is the most basic and successful of learning tools we have. I want to understand….tell me why. In business, that desire to understand why is a powerful tool as well. It can get others invested in helping us, instead of just doing what we say. It can make them allies instead of adversaries. By communicating why we are asking someone else to do something, we are giving them good information about how urgent this is for us, what it’s importance is, how it makes a difference, and how their help matters.
“He who has a why to live for can bear with almost any how.” – Friedrich Nietzsche
“If you have the answers to the whys, it will direct you to the hows. As simple as that!” – Israelmore Ayivor
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